Walmart Private Label Services

Build your own brand on Walmart Marketplace with our complete private label solution. From product sourcing to brand launch, we handle everything to create profitable, sustainable businesses.

Complete Private Label Solution

Everything you need to launch and scale your own branded products on Walmart

Brand Development

Build your own branded products on Walmart.com with complete control over design, packaging, and positioning for maximum profit margins.

Quality Assurance

Comprehensive supplier vetting, product testing, and compliance verification ensuring your products meet Walmart's strict quality standards.

Supply Chain Management

End-to-end logistics support from manufacturer to Walmart fulfillment centers, handling customs, freight forwarding, and inventory management.

Market Positioning

Strategic brand positioning that differentiates your products from generic competitors while maintaining competitive pricing for Walmart customers.

Private Label Success Metrics

Real results from brands we've built and launched on Walmart

68%
Higher Margins
Compared to reselling brands
24
Brands Launched
Successfully on Walmart
$847K
Average Revenue
Per brand in year one
4.6
Average Rating
Across client products

Your Brand Launch Journey

A comprehensive roadmap from product idea to thriving Walmart brand

Phase 1
2-3 weeks

Product Ideation & Research

We start by analyzing Walmart's marketplace data to identify high-demand categories with limited competition. Our team evaluates market gaps, customer pain points from existing product reviews, and pricing sweet spots. We consider Walmart's customer demographics and purchasing behaviors to ensure product-market fit.

Deliverables:

Market analysis report
Competitor landscape
Product opportunity brief
Initial concept designs
Phase 2
3-4 weeks

Supplier Sourcing & Negotiation

Leverage our established relationships with verified manufacturers across Asia, Europe, and North America. We handle factory audits, quality certifications, sample ordering, and price negotiations. Our team ensures suppliers can meet Walmart's compliance requirements and production timelines.

Deliverables:

Vetted supplier list
Sample products
Cost analysis
MOQ negotiations
Phase 3
2-3 weeks

Brand & Package Design

Create compelling brand identity including logo design, brand story, and packaging that resonates with Walmart shoppers. Our designers ensure packaging meets Walmart's requirements while standing out on digital shelves. We develop insert cards, instruction manuals, and all customer-facing materials.

Deliverables:

Brand identity guide
Package designs
Product inserts
Marketing collateral
Phase 4
4-6 weeks

Compliance & Certification

Navigate Walmart's complex compliance requirements including product safety testing, FDA approvals, FCC certifications, and category-specific regulations. We handle all documentation, testing coordination, and submission processes to ensure smooth approval.

Deliverables:

Safety certifications
Test reports
Compliance documentation
Insurance policies
Phase 5
6-8 weeks

Production & Quality Control

Oversee manufacturing with on-site quality inspections, production monitoring, and defect management. We ensure products match approved samples and meet Walmart's quality standards. Our team coordinates pre-shipment inspections and manages any production issues.

Deliverables:

Production timeline
Quality reports
Inspection certificates
Final products
Phase 6
1-2 weeks

Listing Optimization & Launch

Create high-converting product listings with professional photography, SEO-optimized content, and enhanced brand content. We develop launch strategies including promotional pricing, advertising campaigns, and review generation programs to build initial momentum.

Deliverables:

Optimized listings
Product photos
Launch plan
Marketing campaigns

What Sets Us Apart

The competitive advantages that make our private label launches successful

Manufacturing Excellence

Partner with ISO-certified factories with proven track records

Rigorous Testing

Third-party lab testing for safety and performance standards

Walmart Compliance

Deep understanding of Walmart Marketplace requirements

Data-Driven Decisions

Market intelligence guiding every product choice

Global Sourcing

Access to manufacturers across multiple continents

Logistics Expertise

Streamlined shipping and customs clearance processes

Private Label vs. Wholesale

Why building your own brand creates more value and profitability

Private Label

Recommended
  • 60-70% profit margins typical
  • Full brand control and ownership
  • Build long-term equity value
  • Higher perceived quality
  • Customer loyalty to YOUR brand
  • Protection from competitors
  • Scalable across platforms

Wholesale/Reselling

  • 15-25% profit margins typical
  • No brand differentiation
  • Limited business equity
  • Competing on price only
  • Loyalty to brand, not seller
  • Easy for others to replicate
  • Restricted by brand agreements

Frequently Asked Questions

Everything you need to launch and scale your own branded products on Walmart

Ready to Build Your Brand Empire?

Schedule a free consultation to discuss your private label brand vision. We'll analyze market opportunities and create a customized launch plan for your success.

Get In Touch

Ready to start your e-commerce journey? Contact us today for a free consultation

Let's Work Together

We're here to help you succeed. Whether you're just starting out or looking to scale, our team is ready to provide expert guidance.

Business Hours

Monday - Friday9:00 AM - 6:00 PM
Saturday10:00 AM - 4:00 PM
SundayClosed